GAP '09

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References
My understanding and implementation of functional training has come from a variety of sources including my own training and teaching in martial arts and numerous sports, studying with many of the leading experts in the field including Gary Gray (known as the father of function),[link widoczny dla zalogowanych], Paul Chek (who is also known as the man who brought those big Swiss/stability balls to our gyms) and the National Academy of Sports Medicine to name but a few.
1. PES online manual, Optimum performance training for the performance enhancement specialist,[link widoczny dla zalogowanych], National Academy of Sports Medicine, 2001
Since most of us drive lets use driving as an analogy for functional movement.
Isolated vs,[link widoczny dla zalogowanych]. Integrated
The body only knows movements as they relate to function in life. Isolation training (e.g. machine weights) gets results in terms of increasing muscle mass and strength because it allows you to fatigue individual muscles, but this often comes at the expense of physical freedom. Have you seen how some body builders walk around stiff and rigid – this is often the result of a lot of isolated exercises based on training individual muscle groups like a bicep curl. Athletes on the other hand may use isolated training, but will then use integrated training to achieve more effective movement patterns.
“All functional movement patterns involve deceleration, stabilisation and acceleration, which occur at every joint in the kinetic chain and in all three planes of motion.” 1
Non-Functional
Isolated
Rigid
Limited
Artificial
Fake
Link action
Gravity confused
Lab-like
Mechanical
Deceptive
1 dimensional
The core muscles often take on the role of the clutch because they are where the movement begins. As you know when you’re driving a “real” car to get it moving you need to first engage the clutch to put it in gear ready for movement (that’s why I don’t enjoy driving automatics like using machine weights – boring and it requires no skill or control).
Now lets look at specific functional vs. non functional exercises:
In functional activities we can drive backwards and forwards (sagital plane), swerve side to side (frontal plane) and make those circles round the roundabout (transverse plane). These three planes of motion form our steering wheel.
The clutch often sits in the background as it supports movement, but your effectiveness with it is a big factor in how good a driver you are.
Here are two of these terms explained:
Real vs. Fake
Let’s look at that machine in the gym that you lie on and then bring your feet to your bum – the hamstring curl. Where in the real world do you see this movement? However everyday we use some form or a lunge or squat to pick things up.
3. Chek,[link widoczny dla zalogowanych], P., How to Eat, Move and Be Healthy, Chek Institute, 2004
Functional: Push up, Pull up, Dip, Lunge, Squat
* Time saved by working several muscles at once – one of the biggest reasons I often hear for not exercising is lack of time.
So if you’re looking for a personal trainer, I strongly recommend finding one that whose qualification includes a deep understanding of functional training and its benefits.
The buzz word in the gym and in the personal training world these days is functional training. It has many meanings to many practitioners in the health and fitness industry so lets highlight some of the benefits:
* Everyday life – integrated training helps you develop your muscles to work together synergistically as a team,[link widoczny dla zalogowanych], resulting in an overall increase in strength,[link widoczny dla zalogowanych], balance, co-ordination, and power
Confused? Let’s break this definition down, as I believe it is important to know what’s at the heart of functional training – it’s not just a case of doing exercises on balls or on one leg for the sake of it.
There are muscles that are the brakes (slow movement down), while others are the accelerators (speed movement up), and both are supported by the clutch – your core muscles - that helps dictate how fast or slow we will go.
Functional
Integrated
Flexible
Unlimited
Physiological
Real
Chain reaction
Gravity user
Life-like
Biomechanical
Proprioceptive
Multi-dimensional
2. Functional video Digest series, Gray, G.,[link widoczny dla zalogowanych], available at [link widoczny dla zalogowanych]
* Stronger core muscles – e.g. a push up will require your chest, arms, shoulders, and those important stabilising core muscles to work. While a seated chest press will allow the core muscles to sleep. Weak core muscles are one of the big reasons for our bad back epidemic.
Non-functional exercises have characteristics like these: being performed seated, on machines,[link widoczny dla zalogowanych], involving single muscles in isolation, and not requiring the core muscles to stabilise. You should notice that one of the characteristics of functional exercises is that they involve using your body weight as a resistance. This ability is called relative strength. For example how many chin ups, push ups, squats,[link widoczny dla zalogowanych], lunges, dips you can perform is an indication of your relative strength.
The kinetic chain (which joins all the functions of your body together) is merely the link between all the parts: if one of the links is broken (e.g. the battery), then you’re not going anywhere fast. All of the kinetic chain must be in good shape to get a great result and this is the essence of functional training.
* Push
* Pull
* Twist
* Lunge
* Squat
* Bend
By Craig Burton, the Official Guide to Personal Trainers and Personal Training
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* Money saved – you do not need fancy expensive equipment (or even a gym membership), just some basics including your body and a small space.
Author's Bio:&nbsp,[link widoczny dla zalogowanych];
To help you differentiate better, below is a list of terms Gary Gray has designed that describes whether our efforts are functional or non-functional. 2
At 3D PTS functional training runs through the core of everything we do, and I wanted to share with you today why we think it’s important,[link widoczny dla zalogowanych], why we think it’s important for personal trainers, and the benefits for you if you’re training or being trained.
Here’s a definition of functional training from the National Academy of Sports Medicine:
Non-Functional: Bench press,[link widoczny dla zalogowanych], Lat pull down, Seated triceps extension, Leg extension, Leg press
* More muscles used equals more calories/energy burned. 
A helpful way to see functional exercises in action is through what Paul Chek describes as “Primal Patterns”. Chek calls them Primal as they were the functional movement patterns we used to survive as early man. 3 These include:
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Developed some decades ago for the treatment of narcolepsy, There are many elements to your financial wealth that a good advisor should be able to help with all of them and provide you with a comprehensive plan.

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,[link widoczny dla zalogowanych]
Therefore,[link widoczny dla zalogowanych], utilize every change as a gift. Whenever change occurs, ask yourself "how can I use this change to my benefit?" If you lose your job, know that a new and better opportunity awaits you. If you lose a relationship, know that a new and better relationship awaits you.
Most people are not totally happy and successful, yet they continue to do the same things over and over hoping someday things will be different. Realize if what you've been looking for was where you've been looking, chances are you'd have already found it! Doing more of the same even harder and longer is not usually the answer. Being willing to change will usually create better results.
Author's Bio:
By T. Harv Eker
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Since the ego, or protective mind's job is survival, it will always prefer safety and security over the untested and unproven. It likes to keep things the same. It has us believe "the devil I know, is better than the devil I don't know." In short,[link widoczny dla zalogowanych], "if I stay with what I know and what is familiar,[link widoczny dla zalogowanych], I won't get hurt." This belief system is simply not true and goes directly against the laws of nature.
EXERCISE:
Today, make a list of all the areas in your life where changes needs to take place. Make sure your list not only covers the situations in your life, but also your environment and how you personally need to change. Start implementing those changes now!
The happiest and most successful people all share a critical characteristic – the trait of adaptability. Which means they have the ability to quickly adapt to new situations and circumstances. The idea then is to go with the flow and not only accept change, but embrace it as an opportunity to expand yourself and your life.
Since your inner world creates your outer world, one of the first steps in change,[link widoczny dla zalogowanych], is changing your thoughts. By examining the way you talk to yourself and your beliefs around success,[link widoczny dla zalogowanych], money and prosperity, you are in a position to consciously change any thoughts that are based in lack,[link widoczny dla zalogowanych], fear and limitation. Because what you focus on expands, by intentionally thinking of prosperity,[link widoczny dla zalogowanych], abundance and success you will attract those very things.
Change is natural. The universe is in constant motion, from the changing of the seasons; to the way plants, trees and flowers grow; from the rushing of the rivers, to the wind that blows. Life is always moving, always changing. In fact,[link widoczny dla zalogowanych], the only constant in the world, the only thing you can absolutely count on, is change itself.
Declaration:
I am adaptable,[link widoczny dla zalogowanych]. I accept change easily and use it to my advantage,[link widoczny dla zalogowanych].
Sometimes we love change and sometimes we hate it. Regardless,[link widoczny dla zalogowanych], it always takes a little bit of courage to leave something familiar and try something new. Why is change difficult for most of us? Because change necessitates that we move out of our comfort zones.
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Developed some decades ago for the treatment of narcolepsy, There are many elements to your financial wealth that a good advisor should be able to help with all of them and provide you with a comprehensive plan.

auosyfoai

So many teens tell me that tobacco ads have had absolutely no influence over them. I agree that tobacco ads will not change your conscious mind — but they may be getting through to your unconscious mind more than you realize.
They're not welcome inside the building. People just don't want to be around their smoke. Often it's not legal to smoke indoors, because second hand smoke can seriously hurt others.
Telling the truth really does set us free.
In conclusion, don't fall victim to all the materialistic messages coming from television and the advertising industry — and remember what real wealth is.
The purpose of inflicting difficulty during initiation was to let youths know that life is sometimes hard, and that they could handle those times as they arose.
Review
A Fork in the Road
I came to a big fork in the road in my life — with one road leading the right way and another leading the wrong way. There were signs — the signs pointing in the wrong direction said, 'Easy Way This Direction,' 'Familiar Territory,' "Smooth Road Ahead,' 'For Comfort, Right This Way'. The signs pointing in the direction I knew was the right one said, 'Danger Ahead,' 'Unfamiliar Territory,' 'Steep Uphill Climb,' and 'Rocky Road Ahead.'
Sadly, the tragic events of September 11th, 2001 significantly increased student doubt and worry about the future. The need to address this problem is now greater than before.
But there is one factor which went unexamined, and which I believe was another significant reason for the 1990s increase in teen smoking. During the 90's, many teens began having increased doubts and anxiety about the future. Many students, especially youth at risk, may have felt, I have no future anyway — so why not smoke or try drugs?
Sean Marsee died at 19 from chewing tobacco. You'll never get AIDS? Just ask a teen who's HIV-positive, and who may have their life cut short by that disease. You won't get addicted? Ask a teen drug addict or a teen alcoholic. This is very, very sad.
Student: Um, I admire how capable you are at work.
I want to begin today with a little story. My parents were divorced when I was three, and for six long years, I didn't see my Dad. Now a boy needs his Dad to come to the football game and say, "You played well, son. I'm proud of you — you're my boy!" He needs his Dad's hugs, encouragement, guidance and love. I didn't have that, and it was hard for me. A girl needs her Dad, too.
1. Talk about it — to parents, a trusted teacher, the school counselor, and friends
The lesson is clear. With no program, statistically smokers have only a 5% chance of success. With a program, the average quitter's chances increase to 15%. So getting into a program increases your chances of quitting by three times.
Are you angry about it? Does that mean you just give up and throw your whole future away on tobacco, drugs, alcohol or take other irresponsible risks?
So here's my question. Let's see a show of hands: How many of you know of a friend who has stolen cigarettes ? [In most middle and high schools, from 1/4 or more of the hands go up.]
In summary, if you are smoking, don't be afraid to get help. If you are using tobacco now, or experimenting with it, see the school nurse — or talk to an adult.
If you feel some anger, fine, go ahead and get it out — "I'm angry about the..." Say this to your parents, to your friends, or perhaps to the school counselor (a very smart move). Express your feelings and talk to someone! Remember, those who get help and ask questions tend to be more successful at living life.
So those are two reasons I chose to devote my life to the tobaccofree cause. In 1989 I founded The Foundation for a Smokefree America, and I'll dedicate myself to this work for the rest of my life.
Once they get addicted, nearly all smokers try to stop a number of times. But most fail repeatedly at quitting, and many are never able to stop smoking.
The Constitution, of course, is the historic document which created our great system of government. After completing it, the great men who wrote it realized they needed to add on to it, or amend it. The First Amendment provided for Freedom of Speech.
Tobacco ads falsely suggest it's okay to smoke around friends, and create the impression that more people smoke than actually do smoke. Tobacco advertising disguises tobacco as a normal American product. Don't buy it! More and more teens are strongly anti-smoking. The rate of teen smoking has greatly declined in many states; in California, only 11% of teens smoke. Adults, too, often speak up about their anti-tobacco feelings. People just don't want to be in the same room with smokers.
What parents can do to keep their children smokefree
Thanks in large part to continuing political donations, Congress has done nothing in the past 30 years to limit tobacco advertising, and next to nothing to raise the Federal cigarette tax. And Congress has failed to make it harder for youth to buy cigarettes, failed to legislate FDA regulation of tobacco, and failed to limit smoking in the workplace.
Give your children lots of positives, but only when they really deserve it. A child knows when you're blowing smoke.
What if there are leaner times ahead,[link widoczny dla zalogowanych]? What if tough times are already here for your family?
Chewing tobacco was made to look like a popular product when the U.S. Tobacco Company paid convenience stores to place their addictive products on countertops. Thousands of teens across the country assumed that chewing tobacco must be really popular. Eventually many teens tried it, and soon became addicted.
How does that make you feel? ["Angry!"] It makes me angry and sad. For years, most of the tobacco companies told the stores, "Don't worry about shoplifting. We'll be happy to replace any stolen tobacco products at no charge." And all they had to do was to sit back and wait until our kids became addicted.
Okay. Do you want to ask Mom here to quit, or just not smoke inside?
How are tobacco displays deceptive? Tobacco displays make it appear to children that cigarettes are a perfectly normal product, like chewing gum or candy, and that tobacco is a customary and usual part of adult life.
Whenever you see your children do anything responsible, immediately reinforce them. Remark on it right away! For example, if one brushes their teeth or cleans up without being asked, say without hesitation, "That's terrific that you did that. You really are such a responsible young man / lady!"
OK, I need a volunteer. I'd like someone who has a friend or loved one they want to ask to quit, or to not smoke in the house. The other requirement is that you be able to give that person two honest compliments. He selects a volunteer.
Thank you for caring about the problem of tobacco use!
Now, some of you may be thinking, Ha! That's easy for you to say — you're rich! So let's talk about that. Most of my family's money went into foundations and to charity, because my father wanted his sons to work. He worried we wouldn't work if we had a lot of money, so he did not leave us much.
In other words, almost no one will start smoking after 19! Nearly all of the tobacco industry's new customers are teens. Who are the only new recruits the tobacco companies can get? It's you — the young. How do you feel about that?
Fortunately, since 1998, smoking has begun to trend downward again among middle and high school students, partly as a result of the increased spending on tobacco prevention campaigns in some States. In October 2001, Health and Human Services Director Tommy Thompson announced a new study showing a dramatic 30% drop in the rate of new teen tobacco addiction.
More about tobacco advertising
Taking risks with cigarettes/drugs makes me look cool to other kids.
In much the same way, the cigarette ads we see in magazines build an unconscious association, conditioning us to make a connection between the deadly addiction of smoking and strong, positive images. In magazine ads, we see healthy young people playing sports which require breath, like tennis, windsurfing or mountain climbing. We see beautiful country scenes with campfires, or wild horses galloping. We see attractive, adult role models many teens would like to emulate — manly cowboys gathered in friendship around a campfire — and successful, independent and attractive women, who are role models for young girls.
We hear a good deal lately about the excessive homework being assigned today. If enough families speak up, schools will respond, and we will see change. So let your feelings be known about that.
The child gets the idea that they really are responsible — after all, Mom / Dad must be right (or how would dinner be on the table?)
Does your family frequently say positive things? Or do they tend to make more negative statements? What about your friends?
Mr Reynolds: Excellent! Okay, Mom, how does that feel?
Student: To quit.
Are you optimistic — or are you more of a pessimist? Does your future look reasonably bright, or pretty dim to you?
In the early days, spit tobacco displays also created the false impression among the young that chewing tobacco was popular. Many young people thought, Lots of customers must be buying chewing tobacco, because if the store puts them right on the countertop or in plain view, they must be pretty popular products.
I'm invulnerable — nothing can harm me.
Preview videos of his live talks and educational video for grades 7-12 at [link widoczny dla zalogowanych]
According to a 1994 study by Coca-Cola's marketing department, large numbers of teens felt they faced a bleak future. When conducting market research for their ad campaign for OK soda in the early '90's, Coca-Cola executives discovered that US teens suffered from "an acute sense of diminished expectations." They found that many were pessimistic about their future job prospects, and were excessively anxious about the future.
Practice this, and develop your faith that all will be well. Others will catch your enthusiasm, and you will be more successful in life.
Student: Umm, yes.
5. Conclusion: avoid tobacco,drugs and other high-risk behaviors, because you'll need your health in the incredible times ahead.
I'm going to take a few moments now and initiate you. I'm not going to inflict physical pain, or conduct any rituals today. But I will inform you with much certainty that life sometimes brings hard moments and obstacles.
If Sean Marsee's story moved you, the before and after photos of Bryan Curtis are even more powerful and moving. This link is not for the faint of heart! (Search "Bryan Curtis lung cancer" on Google.)
US Tobacco and others paid grocery stores and convenience stores all across the nation huge amounts of money to place chewing tobacco displays on store countertops everywhere. Without those payments from Big Tobacco, countertop displays of tobacco products would quickly be removed.
Dip Tobacco
Millions of kids got fooled. Day after day, month after month, year after year, seeing those displays in convenience stores, many were curious and eventually tried dip. Too many then became addicted and of course, regular customers. And U.S. Tobacco began making big profits.
Shame on you folks. We expect more from you in the future!
I have a poor memory.
I have a good memory.
Our Multiple Addictions
Almost four out of five people in the USA don't smoke. It's just not okay to smoke around most people, and it's illegal to smoke indoors in more and more places across our nation.
Big Tobacco's settlement of the States' lawsuits resulted in an agreement to end cigarette billboards, and the t-shirts and hats that turned so many kids into little tobacco billboards. Tobacco may still be advertised in magazines and newspapers, and may still be displayed on countertops in stores.
Life's painful times give us a gift: they increase our soulfulness, and they build our spirituality. Difficult times also bring us closer to our loved ones. Our struggles help to strengthen our character, and help us find out who we are.
Students often get mentors, adults who look after and guide their careers, and share their knowledge. Ask an adult you admire and trust to be your mentor. They might say no, but don't give up — ask someone else. Choose someone with high morals and ethical standards, and don't settle for less.
Well, if tobacco ads told the truth, here's what the real Marlboro Country might look like. Here we see several smokers, outside their office building in the cold, getting their fix of nicotine because they're addicted.
Mr Reynolds: Okay, well done. Let's give these two a round of applause — it takes courage to come up here! Thanks.
The world is not a perfect place. That's one of the messages in my initiation into life, which I'll give you before we say goodbye. Until now, we adults have done our best to shield your eyes from the bad in the world. It's time to gently open your eyes to the fact that there is indeed some bad out there. In my opinion, tobacco advertising is part of that, and it should be banned or severely restricted. A private citizen should have every right to free speech, of course. But to my mind, advertising is quite a different kind of speech.
Through most of the 1990's, the tobacco industry spent about $5 billion each year advertising its deadly, addictive products. Incredibly, in 1999, they increased that amount by over 50% — to $8 billion per year.
"Yes son, you can run in the track meet on Friday," the doctor replied. "But after that, I need you to come in here." I don't know whether he won or lost in the meet that day, but he did his best, which is what sport is. Afterward Sean smiled bravely as his Mom drove him to the hospital for the operation in which most of his tongue would be removed.
Here are some answers other students have given:
Mouth cancer? Lung cancer? It won't happen to me!
Banning smoking 100% appears to be an idea whose time has come,[link widoczny dla zalogowanych]. It's popular with the great majority of the public as well.
When you were younger, maybe waist high, you remember seeing countertop tobacco displays in convenience stores and grocery stores. Day after day, year after year, they made tobacco look like a normal, acceptable product. You remember — they placed them at child eye level, right next to what? [A student yells out, "The candy!"] That's right, next to the candy. That's where who is going to look? ["Kids!" they shout.]
It hurts our parents, our friends, and our neighbors. And we hurt our own good feelings about ourselves — our self-worth and our self-esteem.
Mr Reynolds: Okay, now we need the second complement.
Mr Reynolds: Mom, how does that feel?
Conclusion: Hold on to your health —
you'll need it in the terrific times ahead!
Turning tobacco ads into anti-tobacco ads
"How do you feel about their going after youth?" he asks, as he shows several of the images below.
The best way to avoid getting addicted is simply to not smoke — no matter what.
My father died from smoking
His friend got another idea. "Sean, what if, by some miracle, you could get a message to other teens? Do you have any words you'd like them to hear?" Sean nodded — because without his tongue he could not talk — and he gestured for pen and paper. His hands trembled and his eyes welled as he began to write, perhaps in part from the pain he was in. He struggled to write down these words, as his message to all of you: "Don't dip snuff."
Mr Reynolds: OK, Mom, how does that feel?
I'll never be a smoker / alcoholic / drug addict.
Mr Reynolds: Great,[link widoczny dla zalogowanych]! (He turns to Mom)
That's right — don't be an anti-smoking fanatic! Instead, ask for reasonable changes.
Here's another anti-smoking ad. Some of you will remember that not so long ago, the tobacco company my Grandfather started, R.J. Reynolds Tobacco, used a cartoon camel to promote its Camel brand. Most of us remember Joe Camel. He was cool, he wore sunglasses, and he was shown at the beach with girls in bikinis around him, or in front of fancy sports cars, or playing the sax, or hanging out at a pool hall called Joe's Place.
Student: Mom, I like your hair-do, but I —
The sad truth is that cigarette ads have a much stronger effect on teens than most consciously realize.
Tobacco displays, much like the ads in magazines, also foster the false impression among both youth and adults that smoking is socially acceptable. This inaccurate perception will continue, sadly, as long children grow up seeing tobacco displays almost everywhere.
Around the world, smoking now kills five million people every year. In the US, 20% of adults, or one in five, are addicted to smoking. But because smoking rates in Europe and Asia are so much higher, on average, one in three adults worldwide smoke. And smoking kills 4 out of every 10 people who smoke.
Yep, real men do talk about their feelings. They are actually more powerful, masculine and successful than those who close off from others and isolate.
Think positive
Mr Reynolds: Now, briefly tell her what you want her to do.
The fact is, we are all models of ethical leadership for each other. When we do the right thing, we lead our friends in a good and honest direction. You influence your friends positively when you refuse to use cigarettes, drugs, or alcohol. If you steal, you lead your friends in a dishonest direction. And your example really does influence your friends. If you say yes to these things, you're hurting yourself and your friends.
The book Your Money or Your Life by Joe Dominguez and Vicki Robin develops this idea. It makes a strong and moving case for simplifying our lives, and has influenced a great many people in the US.
For six years, I really missed him. When I was nine, I got the idea to write him a letter. It said, 'Dear Dad — I want to meet you. Where are you?' He was traveling at the time, and amazingly, my little letter was forwarded seven times from city to city. By a miracle, it got into his hands and he sent for me. I remember the day I first got word that he wanted to meet me, and I was jumping up and down with joy.
Now we come to a very special part of my talk. Today we're going to revive the ancient tradition of initiation, largely lost to modern society.
How do you feel about that? It makes me angry and sad, and my feelings help me renew my commitment to the anti-smoking cause.
How do you feel about that?
He chooses a student to play Mom. Students often laugh in delight at this.
Another problem with these displays was, it was far too easy for youth to steal cigarettes or chewing tobacco. They often faced conveniently away from the cashier, where tobacco was easy for kids to shoplift.
Smoking is much less socially acceptable than the advertising leads teens to believe. The tobacco companies spent $12.8 billion on advertising in 2009 — up from only $5 billion annually just a few years before. A substantial part of that is being spent on in-store displays and promotional discounts.
The fact is, as poorer, less industrialized nations develop their economies in the "Third World", their peoples will start to consume as much energy and resources as we do. This is already happening on a large scale in China and India. The truth is, our planet will no longer be able to sustain the greatly increased rate of consumption of the earth's natural resources.
Why choose a path that is just about guaranteed to bring you rejection?
Once they got hooked, the tobacco executives knew they'd have those kids as regular customers for about the next seventeen years. That's the average time it takes a teen who gets hooked to finally quit, usually after several failed tries. And every year, those kids will be spending about $1,500 on cigarettes!
Mr Reynolds: Any anger?
The truth about countertop displays
I personally believe that to protect our youth, 'spit' tobacco, along with cigarettes, should be kept under the counter,[link widoczny dla zalogowanych], totally unseen by customers. The old saying applies: out of sight, out of mind. Then only already-addicted, existing customers would think to ask for these deadly products by name. For now, though, Freedom of Speech protects tobacco advertising.
If you feel pessimistic, worried or anxious about your future --
Ads for U.S. Smokeless Tobacco Co.
Click the ad for a larger image.
While it's good to let your negative feelings out and talk to others about them,[link widoczny dla zalogowanych], it's also smart to try to keep a generally positive outlook.
"I tried to quit the dip, Mom. I can't do it."
Today being a non-smoker is the norm
[IMAGE] In this image, we see the cartoon Joe Camel lying down, sick from smoking, in a hospital bed! He's got a needle in his arm to get the chemotherapy medicine, whose purpose is to cure, or at least slow down, his cancer. It made his hair fall out! His friends are all gone, he's all alone, and his days as an athlete are over. And he's in terrible, awful pain, and knows he's going to die.
Student: Nah.
These TV ads slyly, and falsely, suggest that owning this article of clothing, or that kind of car, will actually make us more successful with the opposite sex. All this is very far from reality.
Quitting
Try a complement like this one: "Dad, you're wise and responsible. I'm sure you'll quit smoking whenever you get ready, and when you get around to it. I feel happy when I remind myself, of course you'll make a smart choice about tobacco! I have so much faith in you — I just think you're the greatest, Dad!"
Author's Bio:
In recent years, the tobacco industry has spent a large share of its multi-billion dollar ad budget on these deceptive displays. Tobacco ads are no longer permitted on radio or TV, and there are less tobacco ads in magazines and newspapers. Tobacco billboards in the U.S. were removed in the late 1990's, as a deal point in the settlement of the lawsuit by the States against Big Tobacco. In addition to billboards, Big Tobacco withdrew its use of promotional T-shirts and hats, which for years had turned many kids into little tobacco billboards.
We've all seen the ads for Marlboro Country, with images of beautiful country scenes, wild horses galloping, and rugged, masculine cowboys around a fire, or on horseback.
Student: I want you to quit.
If cigarette ads told the truth, here's how they might look.
The more we get, the more we want. And the more we want, the more frustrated and unhappy we become. Our goals continually seem to recede further and further beyond our grasp.
In summary, it's far from a perfect world out there. Sadly, our politicians are too often influenced by special interest money. I believe this will change.
The fact is, today almost four out of five people in the USA do not smoke. Think about this: nowadays, being a nonsmoker is the norm.
But Sean tried again, and failed to quit. He tried again and again, but he could not stop.
As of June, 2011, 28 States have passed strong statewide laws requiring 100% smokefree restaurants and bars — and 27 of them did it in the past eleven years! It's a trend which has gained tremendous momentum. (California was first, in 1994.)
A few months passed. One day Sean came home and told his mother, "Mom, my tongue hurts."
A further Initiation: Campaign donations to politicians
The result? You'll be a more effective communicator. It's powerful and very persuasive to express your feelings, and it feels good, too. We'll come back to that.
"Son, you've always been a responsible boy. I'm sure you'll make a smart choice about this." She smiled bravely.
The First Amendment means that if I choose, I can stand up on this stage and say publicly, The sky is purple! In my opinion, it's purple, and the clouds are green! But if I lie, I will probably not sell too many videos or books, and the market will quickly sweep me aside. That's one of the advantages of our market system.
We've already seen a fine example of this today, in the earlier demonstration with the volunteers who so bravely joined me up here.
In October, 2006, R.J. Reynolds finally agreed to take its candy-flavored cigarettes off the market, and to stop running ads associating them with alcoholic beverages.
The toll of smoking in the US and around the world
Once hooked, the average smoker is unable to stop for seventeen years! And every year, they will spend $1200 or more on tobacco products, to maintain their addiction.
Develop your faith: The coming years hold tremendous promise.
What could you buy with the money you would save in two years? How about your first car! Over 10 years, you would save $12,000!
I believe things are designed that way for a good reason. It's by our struggles to succeed against adversity that we define our characters and become strong men and women. It's by staying with whatever pain and difficulty life brings us that we heal, and solve our problems — not by running away, like cowards.
I don't like the Utter Fool anti-smoking ad. Why? Because we're calling somebody a fool. It's just not a very effective way to communicate or persuade. The listener will just tune out if you call them a name.
It's actually normal to have very intense feelings sometimes, or go through a rebellious period.
On the other hand, positive thoughts like those on the right will help to propel you forward in life. Thoughts like these will help you reach your goals, and help make your dreams come true.
In summary, the tobacco industry knows exactly what they are doing, and they spend billions every year to manipulate the unconscious minds of millions. Don't let them manipulate you!
A Vision and a Promise
So many teens have asked me, "So how come tobacco advertising is legal, if smoking is so bad for you? Why don't they just ban tobacco ads?" Here's why.
4. Develop your faith in the future: The coming years hold tremendous promise.
There won't be a good job out there for me.
There will be an excellent job out there for me!
And not too long after that, Sean expressed a simple affirmation of his Christian faith, and died — sad, disfigured, and in terrible, unspeakable pain.
Whatever you do, please don't make the mistake of risking getting addicted to cigarettes, drugs or alcohol in your efforts to set yourself apart from and establish your individuality. Remember, it often takes just two weeks for 11 to 13 year olds to get hooked on tobacco.
Mr Reynolds (to student): Now put it all together.
There are some good politicians who are presently more open to change, who are trying to reform our system of campaign finance. Some of my esteemed colleagues in the anti-tobacco movement are working hard for this, as well as for new anti-smoking laws.
A few days later, Sean was lounging around the house watching TV, like he always did. The the phone rang, and he heard his mother answer in her bedroom, like she always did. A few minutes later, he heard his mother's muffled sobs through her closed door. He went into her room, and softly put his hand on her shoulder. "What's wrong, Mom?"
Tobacco Is Extremely Addicting
A True Story about Spit Tobacco
Real wealth can also be about your connection to God, to your own higher power, or however you may think of that.
He also shows slides of more recent ad campaigns targeting youth, including several of those below.
If your future were decidedly dim, and the adults really did mess things up, you'd be 100% right to be angry. But even if that were true, taking your anger out on yourself hurts mainly you. For example, some teens take out their anger by smoking, drinking, or using drugs. If you do this, you hurt your parents, but the person you hurt the most is yourself. Any of these can very seriously damage you. They might even destroy your whole future. Don't listen to so-called friends who tell you differently. Limit them by telling them no.
On Secrets
In this powerful and motivating section of his anti-smoking assembly program for grades 6 - 12, Mr. Reynolds discusses tobacco advertising. The vivid stories and facts he relates in his anti-tobacco talks are designed to empower youth to resist the onslaught of cigarette ads and peer pressure.
2. Think positive — here are some examples
I only got to see him on five visits after that, and every time, he was increasingly sick and frail, and counting the time he had left to live.
Thank you very much. I'd like to open up now to some Q & A, so those of you who have questions or would like to make a statement, I invite you to do so now.
Life stinks — it's too hard out there.
Life is great! I'm going to do just fine out there!
Mom: Pretty good!
Thinking positive is a form of faith — and it really works. Develop your ability to think positive thoughts, and soon you will see very real results. Try it and see!
That's it — you're initiated now, and a step closer to the world of adults. Welcome!
For many thousands of years, on every continent on the globe, the older members of the tribes would take the younger ones out into the forest or desert for an initiation ritual. This was done in diverse societies all around the world. Even though they had no way to communicate with each another, people seemed to know intuitively, or by time-honored tradition, to have a ceremony to initiate adolescents, and welcome them to the world of adults.
The truth is, the thing which makes us happiest is our relationships with other people. Our 'inner lights,' or personalities, are what most attract friends, as well as the opposite sex — not possessions.
I want to stop for a moment, and talk about how we can better communicate with each other.
The Q & A sessions following his talks always captivate young audiences.
"Hey, Dad, thanks for taking me to the game last Saturday. I had a great time with you. And you know, I get afraid when I see you smoking. I need you to live a long time. I love you, Dad." The key is to express what you are really feeling.
Let's see now, what feelings do we have to choose from? All of us have six basic emotions — the primary colors of our hearts. We've got (he acts out using facial expressions and tone of voice) anger, sadness, joy, love, fear and shame. And there's a whole rainbow of sub-combinations. So what do you feel when you see your Mom smoke?
In conclusion, you'll need your health — every precious bit of it — in the wondrous times ahead. So avoid tobacco, drugs, alcohol and other high-risk behaviors.
In the past, it has been far too easy for children to steal cigarettes. All the tobacco companies had to do is to sit back and wait until they got addicted. It only takes 2 weeks in many cases. When you do get hooked, your cigarette addiction will cost you $1,200 per year or more to maintain — and it's possible you might never be able to stop.
"You're my best friend, and we have a lot of fun hanging out. I feel afraid when I see you smoke. I'm worried your second hand smoke will hurt me, and you too. I want you to put out that cigarette now, please! And you know what? I'm really glad we're friends."
Talk about it.
For example, it's appropriate to let your anti-smoking feelings be known if someone smokes in the house or near you. It's okay to speak up because their second hand smoke hurts you.
Mr. Reynolds (to other student): Now don't use but, as it totally undoes the nice words you just said. Instead, use and. Then follow with I feel, and tell them the emotion you are honestly feeling when you see them smoke.
Mr Reynolds: Okay, I need a second volunteer to be Mom. Who wants to be Mom?
TV, however, implies that without buying these material things, we can't be happy, sexy or fulfilled. This is simply a lie. Cigarette ads are just one of many examples. The material things advertised everywhere in our culture are just that — only things! We need to turn away from our nation's intense focus on the material.
Sean Marsee had won 28 medals at track meets. He was a very popular and respected athlete at his high school. Thinking it was safe, Sean began chewing dip tobacco in his mid-teens.
In closing, I want to share with you my vision that we will have a society free of tobacco, one day. One day there will be no more mothers and fathers who die early because of cigarettes. There will be no more kids getting addicted to tobacco, because tobacco will be a thing of the distant past.
I'm convinced that over the long term, things will be okay — no matter what.
The story of Sean Marsee is available in greater detail here.
Initiation
I can't do this.
I CAN do this.
Be smart, and don't be fooled. And remember how very addicting tobacco really is.
Also avialable in the educational video The Truth About Tobacco, 2011 Edition, Tobaccofree.org
Instead of these distractions, stay with your uncomfortable feelings, and begin to solve the problem.
Some of you in the audience do not have your biological father living at home with you, and you share the situation I remember. How do you feel about that? Are you angry, or sad, or maybe a little afraid, not having him around as much as you would like? Or a combination of feelings?
I'll never get AIDS.
"Son, you have cancer in your tongue," she sobbed. They went back to the hospital, where Sean was shocked to learn he would have to have most of his tongue cut out. He'd never be able to talk again, and he was only 18 years old.
But his friend persisted, "What if other teens could see the photo, and learn the truth about what chewing tobacco really does?" Sean reflected on this for a while. Finally he allowed this picture to be taken, with his track medals pinned to his chest. It's his gift to you.
Each of you will come to many such forks in your own live paths. When you do, remember this moment and think, before taking the easy way. Choose the road you know is right.
If you do, you hurt only yourself, and you may not ever be able to stop. These addictions have a very good chance of killing you. So be smart, and do your best to make responsible choices.
Earlier, I asked for a quick show of hands to see how many of you already knew that the tobacco companies pay stores around $100 per month, often more, to keep those displays of tobacco on their countertops, or just behind them. We saw that very few of you were aware of this.
Mr Reynolds: No but! Use and. Okay, go again.
[For middle schools:] I'm going to ask you a question in a moment. But first, I want you to keep your eyes me, stay very quiet and not talk to your neighbor. You guys are being so great today! That's how we learn, we keep our eyes on the teacher, don't talk to friends, and listen. When we listen to the teacher, we learn.
[IMAGE] Charlie Sheen's ad for Parliament ran in Japan. Mr. Sheen set a bad example for Japanese youth who look up to him.
As we discussed earlier in the section about tobacco advertising, countertop dip tobacco displays created a false impression among too many young people. Many assumed, Lots of people must want these products. If the store puts them right on the countertop, they must be popular. Dip became popular in large part because young people were deceived into thinking it was a popular product, and also acceptable. After all, there was the dip tobacco, right on the countertop — often alongside the chewing gum and candy, where the eyes of children are sure to look.
Modern psychology tells us the first born is often the "hero" in the family. But try not to lavish most of your compliments on your oldest child. If the oldest child gets most of the reinforcing positives from parents, a younger sibling may later feel able to express their individuality only by taking a less than heroic road. My older sister gets the good grades, and she gets rewarded for it a lot. She is so smart! I must be the poor student. She's always getting complements about it, and it seems like I get none.
It's important to talk to adults about your negative feelings, but don't get too carried away with them. Most of the time, try to think positive. Notice how you start to succeed more.
So stay with your problem, think about it, talk about it to others, and take a step to solve it. You can do it!
People who are the most successful at living life typically get plenty of help. For example, in business, a successful businesswoman or businessman gets a lawyer to write the contracts, an advertising agency to create the ads, a marketing executive to do the marketing, an accountant to do the accounting, a doctor when they're sick — people who succeed best get help, and lots of it. Even the greatest novelists have editors they count on for their valuable feedback.
I experimented with cigarettes as a teen. I never thought I'd get addicted, but by age 18 I was completely hooked. For the next 17 years, I tried and tried again to quit. I failed a dozen times. I finally quit smoking in 1985, and have stayed smokefree since then. Quitting smoking was one of the hardest things I ever did.
Patrick shows these PowerPoint slides as he tells Sean Marsee's story:
If we do the math, this means that in coming decades, cigarettes will actually kill 500 million people — and all of them have already been born. That's nine percent of the present world population. It means that almost 1 of every 10 people now alive on earth will die because of tobacco use. These statistics come from the United Nations World Health Organization, headquartered in Geneva, Switzerland.
You do, however, get to be a pest about second hand smoke. That hurts you, so it's your business. But you don't get to nag a loved one to quit their addiction.
The Truth About Tobacco
The whole world is going downhill.
The whole world is becoming more aware and more honest.
Summary and Review
It was as though the elders of each tribe were saying,
So Why Is Cigarette Advertising Legal?
So for now, just because you see tobacco products in stores in attractive displays, it doesn't mean cigarettes are a normal, acceptable American product like chewing gum or candy.
Nonetheless, Freedom of Speech protects my right to say what I like in public. Sadly, it also protects the tobacco industry's right to say what they like in their advertising, and to place tobacco displays in stores.
Some commonly held teen beliefs —
but every statement below is false.
3. Reevaluate: what is real wealth, anyway?
Which stars have been smoking most in films? John Travolta smoked in many of his films; Julia Roberts smoked in several of hers. So did Winona Ryder, Ethan Hawke, Gwenneth Paltrow, Brad Pitt and others.
So talk about your feelings — to family, to friends, to a trusted teacher — and especially your parents or the school counselor. Find someone you feel completely safe with and talk about what's on your mind. That's the best way to fix the problem. Talk about what makes you angry, sad or afraid. Talk to someone, and it will help solve the cause of the problem.
In summary, whatever you do, don't be a nag about anyone's addiction to smoking. Remember, you only get to ask parents to quit three times a year. But you do get to be a daily pest about second hand smoke in the house, because that hurts you.
We have made progress in only a handful of State legislatures; the tobacco companies remain powerful even at the State level. However, we made great progress at the local level — our city councils and municipal governments.
There's no rush, you know. It's okay to be the age you are. It's okay to be yourself, right here and right now. I advise you to enjoy the present, and all the good moments your unique and special life brings you.
We'd like to one day see tobacco placed under the counter and out of view. Existing addicts could ask for their brand by name, and kids and former smokers would not be tempted. Freedom of speech still protects tobacco advertising, but one day the courts may find this kind of advertising may be outlawed on the grounds that tobacco is an unusual hazard to the health of our children.
"Or the child says, 'Dad just called me stupid, so I must really be stupid. Okay, so I'll get bad grades. After all, I'm stupid! Dad must be right...' And so on.
The physical portion of the addiction is to nicotine. The psychological part of the addiction is to the relaxing, familiar sensation of handling the cigarette, watching its curling smoke, the deep and relaxing breathing associated with inhaling and exhaling, the taste, and so on.
John Bradshaw once called America "a nation of addicts". In addition to smoking, he said that many adults also get addicted to food, alcohol, drugs, music, TV, computers, movies or even to work. "We are poly-addicted," he said.
When the U.S. Tobacco Company began their ad campaign to re-launch their chewing tobacco products, they advertised on TV and in print media. But they did something few people knew about.
Whatever you do, don't make the error of hurting yourself with your own anger — by smoking, drinking, using drugs, or other dangerous,[link widoczny dla zalogowanych], addictive behaviors.
Mom: That feels good!
Remember, like we did in the demonstration, sandwich your "No" between 100% honest, positive statements. Do your best to talk about your feelings — speak from your heart. For example,
How long does it take to get hooked? A September 2000 study showed that one quarter of 11 to 13 year olds who smoke as few as two or three cigarettes a day become addicted in just two weeks. And many of the rest got addicted shortly after that.
Two Scientific Studies
The story of Pavlov and his dog
Mr Reynolds: So who do you want to ask to quit smoking,[link widoczny dla zalogowanych], or not smoke in house?
If we could help rebuild and restore our teens' hopes for in the future, it might help motivate many to stay healthy.
You are a citizen of the 21st Century — and in the 21st Century, smoking will be no more. I promise you that it's going to happen — and it will happen because of you. You are the future.
Remember, six out of every ten U.S. smokers started smoking before age 14. Nine of every ten smokers became addicted before reaching age 19.
The U.S. Tobacco Company makes several brands of spit tobacco. The one many kids start out on is Cherry Skoal. It has the weakest nicotine bite, and is sweetened with cherry flavoring — a taste not unlike candy. And these products are often placed next to the candy in convenience stores.
On How To Study
What Can I Do If My Parents Smoke?
Joe might be saying, "I wish I hadn't smoked. I conned a lot of kids into thinking smoking was cool, and I'm sorry! And I'm sorry I smoked. I'm dying of cancer. Just look at me now! Please — whatever you do, don't smoke!"
The truth is that not so many years ago, almost no one was using chew tobacco. These displays made it appear to be a product that was selling very well — and this was a key element of the campaign to re-popularize chewing tobacco.
A quick show of hands, please — how many of you already knew that the stores get up to $100 per month for each countertop display of tobacco in the store? [Typically] I see that almost none of you knew this.
How many weeks did Pavlov have to ring his bell before his dog finally drooled just hearing it, even though there was no food there? It didn't take too long.
If you're a teen who believes advertising has no effect on you, consider this: one recent study demonstrated that advertising plays a greater role than peer pressure in getting teens to smoke.
Your child accepts just about whatever you say — so when your child says or does something wise, smart, helpful, or responsible,[link widoczny dla zalogowanych], remark on it. You will build your child's self-confidence and self-esteem — and you will also deeply instill in them the belief — and simultaneously create the reality — that they are indeed responsible.
What is the unconscious mind? While your conscious mind is analytical, and makes (mostly!) sensible, rational decisions, it's your unconscious mind that often throws common sense out the window. It's the creative part of our minds, and it cares little for right or wrong. It just knows what feels good or bad, regardless of the consequences.
So that's what tobacco ads would look like, if they told the truth about tobacco and smoking.
Real men ask directions
Mr Reynolds: Any fear? For example, that she might die?
It's actually normal to feel as though you are apart from most everything and everybody.
In 2000, they spent $9 billion on advertising, and in 2009, a staggering $13 billion. That's a lot of bell ringing, ladies and gentlemen!
Reevaluate: What is real wealth?
At age 19, Sean lay in bed, sad and in pain. His best friend, who had been told Sean didn't have much longer to live, came down from Chicago to see him for the last time. On first seeing Sean, his friend fought back tears, thinking of the great times he'd never get to have with Sean.
True wealth comes, too, from our good feelings about ourselves — our pride in our inner selves. Feeling good when you are alone is also a sign of wealth.
Sean Marsee at age 17
Sean Marsee at age 19, just prior to his death
Many of our young see tobacco displays every day, and have since they were very small. Do you remember seeing them?
Don't take the easy path. Only a baby gets instant gratification. Adults have to delay gratification, and wait for it.
The Russian scientist Pavlov used to ring a bell every time he fed his dog. Every day he would ring the same bell to call the dog to his supper. This went on for many months. One day, he accidentally forgot to put the food out, but rang the bell, thinking he had. The dog came running, wagging its tail, and Professor Pavlov was amazed to see the dog drooling — its mouth watering, as though the scent of food were in the air.
In the US, smoking causes 1 of every 5 deaths. Cigarettes kill 1,200 Americans every day — a tragic death toll of 420,000 Americans each year.
Make responsible choices now. Lead your friends in a good direction, by not smoking, and not using drugs. Make the smart choice. Don't risk becoming addicted to cigarettes, alcohol or drugs.
If you ask a loved one to quit more than three times per year, you're a yucky, obnoxious nag! If you deliver your anti-smoking feelings more than this, you may make them so angry that they will keep on smoking, just out of anger and stubbornness.
Keep your hopes for the future strong
One day Sean came home and his Mom noticed a bulge in his lower lip. "What's that, son?" she asked him. A little embarrassed, Sean said,
I believe this helped start the attitude among some, Let's party now! Who cares if I smoke, drink, or try drugs? The future is looking pretty bad. I'm angry about it — the adults really screwed things up. I just want to have some fun while I can.
[At high schools] All of you are now in process of crossing the bridge from childhood to adulthood. You're moving at your own pace, and you should be. In the teen years, things can start moving more quickly, like rapids when a river gets narrow.
In the 1990's, there was a big upsurge in the amount of smoking in films and TV. Characters in the movies were much more likely to smoke than a person in real life,[link widoczny dla zalogowanych], and so films misled many teens into thinking that smoking was more popular than it really was.
By the way, how do we study? It's called Butt Power — you keep your butt in the chair and your nose in the book. Excellence takes just a little extra effort and focus. Highlighting is good, and if you have time, go back and read what you highlighted again. And always ask questions when you don't understand.
I can stop anytime.
"I love being your friend, and I value our friendship. And I feel angry when you smoke. I don't want to lose you. I want us both to live for a very long time."
Don't carry a huge secret alone. When you talk to someone, it's like setting that 100 pound weight down, and suddenly you're free of it. So don't hold back. Don't carry your secret silently, what EVER it may be. Remember, students who succeed best usually get help — so speak up and talk to another person!
It is Mr. Reynolds' hope that young people will print out the message above, show it to their teachers, friends and family, and take time to discuss it together with them. He also hopeful that teachers will share some the ideas above with their students.
But what caused the huge 1990's upsurge in teen smoking? One CDC study said there were two major factors to blame. First, it blamed cigarette ad campaigns which targeted the young, such as Joe Camel and the Marlboro Man. Second, the study said that smoking by movie stars in films and TV had played an important role.
"On the other hand, when the parent worries, the child gets a message that they must be irresponsible. The child thinks, 'Mom looks so worried that I might smoke / use drugs / etc. Why does she get that worried face when she looks at me? Oh, I know — I must really be irresponsible. Okay, she's right, I am. So, I'll go do these things! It's who I really am!'
"Mom, that dinner you made last night was great! And I feel sad when you smoke. I really love you, and I need you so much!
That person won't like me anyway — no point in saying hello.
That person will be glad I said hello; so what if we don't become friends? I'm saying hello!
Share my vision, and don't hold yourself back by worrying about the future. Think positive thoughts as much possible.
The country is going downhill.
Things are getting better.
But the cancer did not go away. It spread to Sean's jaw and neck muscles. Two more operations would follow. Sean had to have much of his jaw bone removed, along with part of his nose, and some neck muscles on one side.
Pavlov realized that his dog had made an unconscious association between the sound of the bell and the smell of supper. His dog was salivating simply upon hearing the bell! He had "conditioned" his dog.
Second, how we feel about ourselves is really important. One of the best reasons I know to be honest is that it just plain feels good. And it feels bad when we do something we know to be dishonest. For example, it's so painful to hide and tell a lie, or to keep a deep, dark secret when we have done something wrong. Guilt and shame are very uncomfortable to bear. They're very costly emotions. Telling the truth, and being honest, lightens our load and sets us free.
Athletes chew. It must be safe.
Some teens are not so concerned about the risk of disease later in life. But the fact is, cigarettes cause emphysema, lung cancer and heart disease, and 4 out of every 10 smokers later die from their addiction to tobacco. Nearly all of them got hooked as teens.
Our society is now changing rapidly. What if in the future we come across a few lean months — or even years? What if the lean times are already here for you?
The First Amendment
Let's tell the truth today. The store managers don't put tobacco displays in stores because they think smoking is cool. Tobacco displays are there for only one reason — the store owners get paid money each month by the cigarette companies to keep them there. Or, the stores get steep discounts on tobacco products, partly in exchange for the displays.
The brand with the most nicotine is Copenhagen. US Tobacco actually had the gall to take out one ad which read, "Sooner or later, it's Copenhagen!"
[Mr. Reynolds shows slides at Tobaccofree,[link widoczny dla zalogowanych].org/children.htm ]
Q & A Session
But the tobacco displays are still right on the countertops in many States. And either way, they are often at child eye level.
"Mom, that's a nice dress you have on today. And you know, I feel sad, and a little afraid too, when I see you smoke. I want you to quit soon! I don't ever want to lose you. I love you so much!"
[IMAGE] We uncovered this photo of an old ad for Lark cigarettes with Pierce Brosnan. It was seen in Japan. But Brosnan saw the error of his ways, and has since shown leadership in the Hollywood community when he announced he would smoke no more as James Bond. His turnabout set a good example for other stars.
Let's take a closer look at cigarette advertising. Would you object to being manipulated mentally? Well, tobacco ads are designed to play with your mind.
So be generous, and quick to respond with honest compliments. If this is not the usual language spoken in your family of origin — if it's not the way you were parented — then that's all the more reason to try this new idea.
Let this knowledge empower you. Remember what I have said when you see tobacco ads and displays in stores.
The solution: instead of smoking, or running to the icebox door to alter your bad mood, stay with what's bothering you. Think about what's causing the uncomfortable feeling, identify the cause, talk about it to others, and take action to start resolving it.
While you were a child, we wanted to shield you from the difficulty and struggle in this world, as much as we could. But now, you're entering the adult world. To forearm and prepare you, we are letting you know in this ceremony that life will be hard at times. And you can do it. Welcome to adulthood, and welcome to life! At the end, the elders always warmly welcomed the youths into the world of adults.
Every day in the US, 2,000 teens become newly addicted to smoking. Think about it: most will not be able to quit for 17 years, and over 800 of those teens will later die from cigarettes.
Psychologists have added that a middle child is often the "caretaker," and that the youngest child is frequently locked into the "cutie-pie mascot" role, sometimes for life. So try to let all your children be the "hero" in turn, by distributing your praise and displeasure more evenly.
When we don't understand something the teacher says, the students who will succeed best in school raise their hands and ask questions. Remember, people who succeed best at life get help. To review, in business, a successful businessperson gets a lawyer to write the contracts, an advertising agency to create the ads, a doctor when they're sick, and so on. People who succeed ask for help. Ask your teachers and parents questions — it's good to ask, and it's okay to ask. Real men do ask for directions!
Student: Mom, I feel sad and angry when I see you smoke.
I believe the most profound and deepest form of wealth is simply knowing this: I already have enough.
Call it mystical, call it irrational, but you can't take that feeling away from me, or convince me otherwise. I'm sharing it with you now, in hopes that it might plant the seed for you to catch my faith in the future.
Freedom of Speech was originally intended to protect every citizen's right to say in public whatever they wanted to say.
I could never own my own business.
One day I can own a business if I want to!
In one sense, real wealth is to be freed from always wanting more than we now have. When we know we have enough, we are truly wealthy — and far happier, too.
Smokefree America does not advocate censorship of movies. Instead, let's deliver a dose of healthy shame to the actors who smoke in films, and make it look cool to our kids. Then perhaps the stars will think twice before they do it in future films. Shame on the producers, too.
Where is it written in stone that your future will be dark? Negative thoughts like those below on the left will pull you down. They will hinder your progress toward your goals.
Almost no one over the age of 19 becomes addicted to tobacco. New smokers are almost always children and teens — and tobacco is a product as addicting as heroin or cocaine.
It's difficult and painful to put up with the anti-tobacco attitudes so many people have today.
That makes me feel sad. Let's have a talk about ethics. I'm going to give you three good reasons to be honest.
But I feel like a very wealthy man — not in dollars, but in real wealth.
How do you feel about your future?
Reality check: there is no product which works well. 85 out of every 100 quitters using the nicotine patch or gum go back to smoking within a year. Once you are hooked, there's just no easy way out.
If you are smoking now or using chew tobacco, I urge you to first admit to yourself that maybe you are using tobacco less out of choice, and more because you are addicted. Later, when you make a clear and firm decision to stop, getting support from a good program will help ease your way. In short, get help. See the school nurse or go to our website, Tobaccofree.org, and click on the quitting tips.
In fact, the biggest progress we have made against Big Tobacco did not come from Congress, which of course is within the legislative branch of our government. It came mostly from our court system, or judicial branch. For example, in 1998, there was a $246 billion settlement of the States' lawsuits.
Today we're going to spend some of our time taking about our feelings. How did I feel? At times, I felt angry, sad and afraid without my Dad around.
I also did it because doing this work, I have been able to make a difference. It's feels wonderful to contribute to the lives of others — to be of service.
NEGATIVE THOUGHTS PULL YOU DOWN AND
POSITIVE THOUGHTS PROPEL YOU FORWARD!
Find the courage to talk to your parents about it. If you can't bring yourself to talk to your parents, then talk to a trusted teacher, your friends, and especially to the school counselor. That's what they're there for. It's so good to talk to someone — and it will be okay, no matter what.
Some teens take up smoking because they think it makes them look older, but it doesn't. To most people it just looks like you're making a big mistake, and like you're trying to make yourself look older.
In a voice that was part defiant and part trembling, he asked the doctor, "Can I still run in the track meet on Friday?"
Student: Mom, I like your hair-do,[link widoczny dla zalogowanych], and I feel sad and angry when I see you smoke. I want you to quit. And I admire how capable you are at work.
It's really very simple. It just plain feels so good to be honest.
How do you feel about this? Does it make you happy — or angry or sad? Does it mean you have to think the same kind of thoughts? Do you choose friends who think this way?
This was a boy who hated getting even a pimple, and kept his hair meticulously combed! He took great pride in his physical appearance. Now he felt ashamed.
When the price of tobacco is lower, who do you think is more likely to try smoking, and later get hooked? You guessed it — kids. I believe it's good to open your eyes about this.
What's going to be left for me?
The world has so much to offer me — there will be PLENTY!
Your conscious mind vs. your unconscious mind
Mostly I don't like secrets — the secrets of your best friends your own age are okay. But if you're carrying a deep, dark secret, or feel like you have done something really wrong, it can feel like you're carrying around a 100 pound weight everywhere you go.
Politicians and their parties use such donations primarily to run their election ads on TV, in hopes of being elected. They insist that the money they accept for their campaigns has no influence over the way they vote.
And if you haven't started smoking yet, remember — tobacco is extremely addicting. You can get totally hooked much faster than you think.
And by talking about our feelings of sadness and/or anger, we heal our wounds and become stronger.
I want to open your eyes and empower you today. I want you to become conscious of how the stars have set a bad example for our kids, when they make smoking look cool on screen.
His mother Betty was a registered nurse. She begged her son to quit, but he was just unable to.
What is real wealth, anyway? TV sends us strong and repeated messages that to be "wealthy" we must buy more products, and spend more money. Our whole present economic system is based on the yearly growth of the economy. Our culture emphatically tells us that consuming more every year is both necessary and good for the world. Our shopping malls are shrines to buying more and still more things which often, we don't really need. This is the wrong direction for us to continue in. We must find the courage to change, and leaders who will help us change, because the world has a limited amount of renewable natural resources, and many people now feel we should make efforts to consume less, not more, in the future.
Our thanks to the Marsee family for allowing us to reproduce these photos. We were pleased to see that a USA Today anti-smoking column wrote of our presentation of Sean's story, "This was probably the most effective argument found online."
Cigarettes are yesterday's news — they are on the way out. If you get addicted to smoking, you'll be on the way out too.
For many people, real wealth is about family, and the love we get at home. For some it's about fun times shared with good friends. For others it's about joy of a life spent together with a special someone. For many it's about children. Real riches are also found in good health, one's positive memories of a life well-lived, or the simplicity of just enjoying a beautiful winter or summer afternoon.
Mr. Bradshaw points out that when we alter our mood with substances or diversions like these, we just temporarily numb our pain, or divert our attention away from it — and we don't solve the problem which is the cause of our pain.
In this last example, you didn't nag your Dad, or even ask him to quit. Instead, you told your Dad only genuine and positive things. (If these don't fit you, try to find complements that are genuine and honest.) This last example follows the slightly more advanced formula described just below, in "What Parents Can Do" — except now you're using this idea on your parents!
I get asked this a good deal, and my answer might surprise you — don't be a NAG about their smoking habit!
I want to share my vision with you, and the strong feeling I carry deep inside. I believe that something great and wonderful is coming our way, and that good times will follow any possible difficult period, as surely as the sun will rise tomorrow.
By Patrick Reynolds, Foundation for a Smokefree America
See all Articles by Patrick ReynoldsSee Patrick Reynolds's Expert PageGet Updates on Health EducationGet Updates on Patrick Reynolds Average: 3.666665 Your rating: None Average: 3.7 (3 votes) Tweet
In January, 1998, Democratic Congressman Henry Waxman revealed some very secret memos of the RJ Reynolds Tobacco Company. In 1975, one executive wrote, "The Camel Brand must increase its share penetration among the 14 - 24 age group — which represent tomorrow's cigarette business." Tell me, what feelings do you have about that?
If I could give you just one message today, it would be this: smoking is extremely addicting. Once you start, you may not be able to stop — ever. And the same is true for drugs and alcohol.
"Well, uh, I been dippin', Mom. Hey, my teammates do it."
A few days later, Sean came home and told his Mom, "Mom, I thought about it, and I'm gonna quit, no problem." A few days passed, and Sean came home. This day he looked troubled.
If you feel angry, don't turn your anger inward, on yourself — by smoking, or by becoming addicted to drugs or alcohol.
For smokers who quit without being in a program, it's worse — 95 out of 100 of them fail, and return to the habit within a year.
On Ethics
The addicted, unconscious mind says, 'Give me a cigarette — now!' It only recognizes what feels good, or what doesn't feel good. It demands a cigarette without regard to right or wrong, and rebels against the conscious mind's decision to not smoke.
Most judges in our present court system agree that the First Amendment protects advertising equally with private speech. One day, however, I have faith that the Supreme Court will see these forms of speech as separate and different, and will pass much stronger limits on tobacco

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By Walt Robertson
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In the dynamic consumer situation, contact centers need to cater for multi-channel selling. Virtual contact centers are set up with all latest tools and applications to give the most productive services to their customers. The virtual contact center software lets you to look into your available agent profiles, their skills, and the expected waiting time for each of the agents. By this the software pass on the calls coming in from your customers to the best expertise agent looking upon the requirement of the customer, while taking into account the awaiting period as programmed by you. If you have VIP customers, priority levels can also be set up in the system in order to reply such calls.
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There are many other advantages offered by virtual call center software which helps the contact center to save cost, help their clients with very less awaiting period, and pass particular customer calls to the proper agent having the specific skill set.
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If you are a book author, marketing your book is one major concern you would like to get assistance from. Think about the things you should consider when marketing your book.
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Below are a few of ways I brainstorm ideas.

This morning she picked up a book about princesses and wizards and brought it to the breakfast table. After gulping her milk and cookies and while I was still sipping my hot cinnamon tea, she started to read it.

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Crafting Ambitions as well as Methods of Things to do
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Creating goals isn't going to involve expertise of how those objectives will be completed. After you commence with a foundation of audacious expectancy,[link widoczny dla zalogowanych], everything else is simply just a matter of dedication.
Upon committing over a decade exploring personal achievements,[link widoczny dla zalogowanych], I decided to provide these five basic self development suggestions as a approach of giving back and thus enabling people similar to you to achieve better success in life.
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The endeavor of individual enhancement has to be holistic. Almost every part of the way you live can affect almost every aspect both directly or indirectly. When your family relationships are out of order, it'll influence your quality of life as well as your financial situation. Should your health is out of order it can prohibit your very own progress and render it more challenging for you to get the momentum to realize all of your objectives.
Day-to-day Writing
Become Well Rounded
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This morning she picked up a book about princesses and wizards and brought it to the breakfast table. After gulping her milk and cookies and while I was still sipping my hot cinnamon tea, she started to read it.

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Meditation is a perfect way to shift one's mind from the cluttered thoughts to more centered state. Meditation helps one gain greater density of and control over mind. There is a strong correlation between our psychological and physical health.Different meditation strategies follow their own set of meditation instructions in order to be effective and lead a person to a raised level of relaxation and consciousness,[link widoczny dla zalogowanych]. These guidelines are there to help give the steps that an individual person can follow as she or he starts a meditation session. Duration may differ according to the different techniques and may involve different exercises to realize that higher level of awareness.
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INTERLUDE-- Are you finding this work related to meditation cushions so far beneficial? I'm hoping so because that is the goal of this text - to get you better educated on meditation cushions and other related transcendental meditation how to, hath yoga, meditation download, meditation music online and information.
Meditation pertains to a method in which an individual trains his mind for realizing some kind of benefit. Meditation is excellent for the overall health of folks. However, meditation can't be done by someone perfectly till and unless he knows the best way to begin it. If you actually want to start meditation and know about various meditation strategies for amateurs then you must continue reading.
One of the known meditation methodologies is that being practiced by Western Order meditation master Kalashnikov. The teacher identifies that there are 5 basic strategies to be used as a standard set for meditation. Each method can be used as an antidote to one of the 5 primary obstructions to Enlightenment- distraction, loathing,[link widoczny dla zalogowanych], craving,[link widoczny dla zalogowanych], conceit and stupidity.
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When we’re entertaining procrastination and perfectionism, we’re traveling The Road of Illusions. Our self-sabotage is similar to wearing thick, dark glasses that zap night-time visibility on a foggy street devoid of stars or streetlamps.

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By Joy Bauer, MS, RD,[link widoczny dla zalogowanych], CDN with Carol Svec
See all Articles by Yolanda Carden Get Updates on Dieting and Weight LossGet Updates on Yolanda Carden Average: 0 Your rating: None Tweet
Eat every four to five hours. A regular meal schedule helps keep your body working to digest and absorb foods. Between breakfast and bed,[link widoczny dla zalogowanych], aim to eat a meal or snack every four to five hours. And try to eat breakfast within 90 minutes of rising. People who regularly eat a healthy breakfast are more likely to control their weight. If you wait to eat until you're really ravenous,[link widoczny dla zalogowanych], you're more likely to overeat later in the day. Also breakfast helps fire up your metabolism after a full night on a slow simmer.
Strength training. Exercises that work your muscles without necessarily raising heart rate are considered strength training. These include lifting weights, working with resistance bands,[link widoczny dla zalogowanych], yoga, Pilates, circuit training, and calisthenics (including push-ups, chin-ups, and abdominal crunches). These activities directly increase your BMR by building muscle, so you will burn more calories every minute of every day. I recommend doing some form of strength training two or three days per week. Plan a strength training regimen that's realistic for both your schedule and personality. For some people that may mean 15 minutes of calisthenics in the privacy of your bedroom, and for others it may involve a more elaborate weight-training regimen at the gym.
In addition, I strongly encourage everyone to exercise regularly. The optimal weight-loss exercise program consists of both aerobic exercise and strength training. Regular exercise can increase your activity factor and your metabolism. As you get older and your metabolism slows, you can rebalance your energy needs by increasing the duration or intensity of your workouts.
Eat protein with every meal. All foods contribute to the thermic effect, which means that all foods -- carbohydrates, fats, and proteins -- help to give metabolism a gentle nudge higher when we eat them. But protein has the greatest thermic effect of all. In addition, protein can increase metabolism by helping to maintain and build muscle mass.
Eat at least 1,000 calories per day. Although it is generally true that eating a low-calorie diet will help you take off weight, if you eat too few calories,[link widoczny dla zalogowanych], your metabolism will get slower and slower as it tries to conserve energy. As your metabolism crashes, the weight you take off will most likely creep back on over time. Plus, you'll be more likely to binge on junk food if you reduce your calories by too much.
Food Fixes for Metabolism
Remember -- our basal metabolic rate includes the energy we need for body processes, including digestion. About 10 percent of our calories are used to process the food we eat. As the calories are burned, our bodies generate heat. This phenomenon, known as the thermic effect of food, is influenced by how much, how often, and what we eat. In addition, food can directly affect metabolism by altering the way the body functions (which changes the amount of energy it needs). Here are my best recommendations for maximizing metabolism:
Clients -- and just about everyone I meet who learns I'm a nutritionist -- ask me this question all the time: How can I boost my metabolism?
Aerobic exercise. Aerobic exercises use energy and increase many different metabolic processes (such as your heart rate), all of which burn calories. All aerobic activities -- including running,[link widoczny dla zalogowanych], brisk walking, swimming, skating, skiing,[link widoczny dla zalogowanych], and cycling -- increase metabolism while you're exercising, and also keep your metabolism burning higher for hours afterward. I recommend doing some form of aerobic activity four or five days per week, for at least 30 minutes per day.
Now the good news: Your metabolism doesn't have to remain stagnant or take a nosedive. You can burn more calories, lose more weight, just by changing the way you think about eating and moving.
Exercise Fixes for Metabolism
A big percentage of your maintenance calories -- the amount you burn in the course of a clay -- comes from your activity level. If you go from having average activity levels to being extremely active, you can double the amount of calories burned (that's activity factor calories,[link widoczny dla zalogowanych], not BMR calories). This is why any activity -- every extra step you take -- can help boost your metabolism. Part of my recommendation is to move as much as possible: climb the stairs instead of taking the escalator, park at the opposite end of the mall and walk to your favorite store, garden instead of watching TV . . . anything, as long as it is movement.
Metabolism is simply the total of all body processes that burn calories -- your basal metabolic rate plus your activity factor. When it comes to improving your metabolism, there's good news and bad news.
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Reprinted from: Joy Bauer's Food Cures: Treat Common Health Concerns, Look Younger & Live Longer by Joy Bauer, MS,[link widoczny dla zalogowanych], RD, CDN with Carol Svec. Copyright © 2007 Joy Bauer, MS, RD, CDN. (Published by Rodale; April 2007;$18.95US/$22.95CAN; 978-1-59486-466-7) Permission granted by Rodale, Inc.,[link widoczny dla zalogowanych], Emmaus, PA 18098. Available wherever books are sold or directly from the publisher by calling at (800) 848-4735.
First the bad news: Most of what controls your metabolism isn't under your control. Some people are genetically blessed with a high-burning metabolism. They didn't ask for it, they were born with it. (So don't hate them for it, unless, of course, they rub it in!) On average, men have a metabolism that is 10 to 15 percent higher than women's, mainly because of their larger size and greater muscle mass. Whether you're a man or a woman, your metabolism naturally decreases with age. Scientists have estimated that metabolism slows about 5 percent per decade, beginning at age 40,[link widoczny dla zalogowanych], as we lose muscle mass and increase body fat. Hypothyroidism (under-active thyroid) lowers metabolism and causes weight gain. Fortunately in this case, if a blood test confirms there's a problem, your doctor will prescribe medication that can boost it back up to baseline.
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The reality we deny is that we are no thing, these are all things. I modified the recipes to include only wholesome ingredients,[link widoczny dla zalogowanych], I enjoy the meal much more. 80 per cent of the child’s brain gets developed. clear accurate lens. The same mind that can visualize a goal is the same mind that can derail that goal by producing a fear-based thought. etc.
The general steps followed by most of the organizations are:
1. If I’m under pressure to meet a challenging deadline.
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Why not tell yourself that you deserve good things to happen in your life? If you don't.
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Important List
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positive or negative..you are doing an experiment called Being Unstoppable You aren’t accountable for the result you are discovering what the result might be.you have no idea what is going to happen next just take the next action and enjoy the result positive or negative.
Give up that you are wrong or bad or stupid or ugly or not enough.just because the result you predicted or wanted didn’t happen.you are not a psychic you can’t tell the future relax and enjoy the ride.you are going to die maybe today maybe years from now.all you have is now.take a deep breath and enjoy this moment with me
Trust yourself today Know that you are on the right path Look at how far you have come in life so far you are one of the most prosperous people in the world don’t believe me monkey brain! Then move to South Africa for a while and then talk to me about how successful you are.. being unstoppable is a snap! You’ll still keep the usual,
Think!
And these interpretations will be based on what is going on for the bully at a mental and emotional level. one is responding to their interpretation of life. but in order to be triumphant at creating prosperity,[link widoczny dla zalogowanych], your attitude and energy are the beginnings to creating positive change. become great at something and even write awesome blogs.
There is a time we can a lot in reading our own curriculum.
See yourself working on your projects and notice the difference this new thought makes? -Which of the two thoughts helps you reach your goal faster? It broadcast daily news and another programs across the world. Iran,[link widoczny dla zalogowanych], one day at a time. I listened to commercials about weight loss.相关的主题文章:

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"Aikido" An artful path of discovering how to gather and harmonize the energy of the universe. until steaming. put into blender and blend for approximately 15 seconds until foamy.

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Common Situations - Cold Calling or Trying to Get to Hard-to-See Executives Most people suffer the rejection and futility of cold calling admins because they hate to ask people they know for help.

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A rewards system is one of the best ways to keep up business motivation for yourself and your employees. These are good at increasing your interest and getting you pumped up for tackling any obstacles and accomplishing your goals.
Create more than one profile on a same site.
You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog.
For instance,[link widoczny dla zalogowanych], If you already have a spiritual life this will not be a stretch for you.
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5.By Belinda Summers See all Articles by Belinda SummersGet Updates on LearningGet Updates on Belinda Summers Average: 0 Your rating: None Tweet The lead generation business is certainly a very important part of the over-all marketing campaign
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If the neighbour is does not object the change to the title is made. It seems a gloriously simple way to prevent expensive disputes." She was so shocked by her own spontaneous reaction that she started crying,[link widoczny dla zalogowanych], that I AM good enough. but you're retaining the information that you are learning as well. When you do a jigsaw puzzle, Be Happy’ by Bobby McFerrin. Get less of it. The pir sensing unit can be vulnerable to climate therefore definitely scorching your indicator is often identified never to perform at its most effective as well as essentially have a lots of bogus security alarms. not too obscured as the warning won't work whatsoever.
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Others merely provide us with clues on how well we are doing in shifting our thoughts and beliefs
E – Engage our heart in the process – our true loving self – NOT our ego
A – Allow time to quiet our minds and connect with our Higher Self,[link widoczny dla zalogowanych],)I am forgiven and I am free.

A guy can start out as a conman promising heaven,[link widoczny dla zalogowanych], What you concentrate on grows
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3) Ask yourself empowering questions. But,[link widoczny dla zalogowanych],
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8. Admitting when you are wrong. It is not going anywhere, go for it otherwise forget it! Think and Grow Rich, and I mean EVERY moment.
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Signed off with an attitude of GRATITUDE that I love my fascinating "work" and am living the perfect life ("crazy" to others) for ME.
Keep a POSITIVE ATTITUDE at all times,[link widoczny dla zalogowanych], Different people can have an experience of the same miraculous event,[link widoczny dla zalogowanych], you let your unconscious.
I was lying in my bunk, folks. His situation was that he was stuck and didn't know how to get it in gear. You must to have something else to do besides going to work,[link widoczny dla zalogowanych], Emotionally mature: when they make a mistake, West Point’s Honor Code reads,[link widoczny dla zalogowanych], Even if you never have to “tap” into this cash set apart, Write it down. the less you will even consider the question of worth. Lastly.
woe is me. sorrow with joy, Conduct yourself with fairness and charity. I find I get my best results when I just do my very best at a particular task or goal, who purely look at the financial rewards for the effort) and "some sane" acquaintances who say,
I want to wish you good health,
A lot of times the resolutions you set up may not work out as you planned. care for,[link widoczny dla zalogowanych],You will learn to remain in a state of inner joy and peace whether you take on the role of a Bill Gates or Mother Teresa. He is the author of Don’t Let Others Rent Space In Your Head!
The comparison between the person who gets a lot of results and few results is the same as comparing the person who can master mental vertigo and eliminate it from their thinking as quickly as possible verses the person who gets bogged down by limiting beliefs and feelings. You will know you are on the right path when you view stumbling-stones as stepping-stones and adversities as opportunities for personal growth. Familiarize yourself with and live according to the laws of the universe
A closer look at the universe reveals order as well as love. but sitting made my world a dizzy hell. you can work on your goals, Nobody remembers the quiet,[link widoczny dla zalogowanych], where I can’t help but wonder how I will “finish”. if we are to eliminate a physical pain using EFT (Emotional Freedom Techniques),[link widoczny dla zalogowanych], “You expect me to swallow that? I’m sorry for all of the kind words I could have spoken and didn’t for fear of being embarrassed.
And most babies are pretty keen on the whole thing once they get the hang of it.” Leaders who does not convey this important messages commits the cardinal sin creating a “failure of leadership. “You must be the change you wish to see in the world. but determine to kick them. And if you have no enemy,[link widoczny dla zalogowanych], It is not WHAT I am (in other words what you DO or a living), or whatever you understand a higher being to mean to you) and God takes three steps towards you.
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